CFOLC Conference

  • About
    • Host Committee 2020
    • Social Media Posts
  • Agenda
    • CFO LEADERSHIP CONFERENCE >
      • Agenda Day 1, Nov 11
      • Agenda Day 2, Nov 12
      • Agenda Day 3, Nov 13
    • MIT ACCELERATOR
  • Solution Workshops
  • Register
  • Speakers
    • MIT CFO Accelerator 2020 Speakers
    • Solution Workshop Speakers
    • Tracie Ahern
    • Bona Allen
    • Toyin Aralepo
    • Nadine Augusta
    • Bill Aulet
    • Court Chilton
    • Melissa Clark
    • Terry Coelho
    • Todd Cunningham
    • Joe Falcao
    • Alyssa Filter
    • Christina Fisher
    • Anthony Folger
    • Rauli Garcia
    • Michelle Garrison
    • Thresa Giles
    • Erin Horak
    • Mary Jefts
    • Ozan Kaya
    • Tim Kelly
    • Steven Kovac
    • Hemant Kumar
    • Yashwanth Madhusudan
    • Gina Mastantuono
    • Jack McCullough
    • Kathy Milthorpe
    • Ted Myles
    • Barry Payne
    • Ray Reagans
    • John Rex
    • Judy Romano
    • Steve Schoch
    • Randy Scott
    • Ronda Sedillo
    • Ned Segal
    • Guita Sharifi
    • Ben Shields
    • Jonathan Speed
    • Leigh Steinberg
    • Ken Stillwell
    • Nina Trentmann
    • Raul Vega
    • Jason Warnick
    • Evan Wasch
    • Roxi Wen
    • Joel Wilhite
    • Jill Woodworth
    • 2019 Speakers
  • Sponsors
  • CFOLC Home
  • About
    • Host Committee 2020
    • Social Media Posts
  • Agenda
    • CFO LEADERSHIP CONFERENCE >
      • Agenda Day 1, Nov 11
      • Agenda Day 2, Nov 12
      • Agenda Day 3, Nov 13
    • MIT ACCELERATOR
  • Solution Workshops
  • Register
  • Speakers
    • MIT CFO Accelerator 2020 Speakers
    • Solution Workshop Speakers
    • Tracie Ahern
    • Bona Allen
    • Toyin Aralepo
    • Nadine Augusta
    • Bill Aulet
    • Court Chilton
    • Melissa Clark
    • Terry Coelho
    • Todd Cunningham
    • Joe Falcao
    • Alyssa Filter
    • Christina Fisher
    • Anthony Folger
    • Rauli Garcia
    • Michelle Garrison
    • Thresa Giles
    • Erin Horak
    • Mary Jefts
    • Ozan Kaya
    • Tim Kelly
    • Steven Kovac
    • Hemant Kumar
    • Yashwanth Madhusudan
    • Gina Mastantuono
    • Jack McCullough
    • Kathy Milthorpe
    • Ted Myles
    • Barry Payne
    • Ray Reagans
    • John Rex
    • Judy Romano
    • Steve Schoch
    • Randy Scott
    • Ronda Sedillo
    • Ned Segal
    • Guita Sharifi
    • Ben Shields
    • Jonathan Speed
    • Leigh Steinberg
    • Ken Stillwell
    • Nina Trentmann
    • Raul Vega
    • Jason Warnick
    • Evan Wasch
    • Roxi Wen
    • Joel Wilhite
    • Jill Woodworth
    • 2019 Speakers
  • Sponsors
  • CFOLC Home

BEN SHIELDS

Picture
Ben Shields
Senior Lecturer
MIT Sloan School of Management


Ben Shields is a Senior Lecturer at the MIT Sloan School of Management. His work as a teacher, researcher, and practitioner focuses on digital transformation in the sports, media, and entertainment industries.   
 
He is the author or coauthor of three books, Social Media Management: Persuasion in Networked Culture (Oxford University Press, 2016), The Sports Strategist: Developing Leaders for a High Performance Industry (Oxford University Press, 2015), and The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006).  
 
He teaches a number of courses in the graduate programs at MIT Sloan, including Social Media Management, Sports Strategy and Analytics, Communication for Leaders, and Sloan Fellows Seminar on Leadership.  
 
Shields also teaches in the MIT Sloan Executive Education program. He is the Faculty Director of two programs: the Formula 1 Extreme Innovation Series and the Global Executive Academy. He also serves as the CoFaculty Director of the LEAD20@MIT program with the Ruderman Family Foundation. In addition, he created and teaches the open enrollment program Analytics Management: Business Lessons from the Sports Data Revolution and the self-paced online program Management Analytics: Decision-Making Lessons from the Sports Industry. Shields also teaches in two other open enrollment programs: Communication and Persuasion in the Digital Age and Maximizing Your Personal Productivity.  
 
His other work at MIT includes co-hosting “Counterpoints,” the sports analytics podcast from the MIT Sloan Management Review, and teaching in the MIT Sports Entrepreneurship Bootcamp program, which is offered through MIT’s Office of Open Learning.  
 
Prior to MIT, Shields served as the Director of Social Media and Marketing at ESPN. He oversaw social media strategy for the ESPN brand and collaborated across the enterprise to develop and implement company-wide social strategy. He also worked on marketing strategy for several ESPN brands and sub-brands, including the SportsCenter “DaDaDa” campaign and the Emmy Award-winning “It’s Not Crazy, It’s Sports” brand campaign. 
 
Shields holds a BS and MA in communication studies and a PhD in media, technology, and society, all from Northwestern University. 


2020 CFO LEADERSHIP Conference

CFO Leadership Conference Agenda
CFO Accelerator by MIT Sloan Agenda
Register
Speaker Bios
Sponsors

Contact Us

@CFOleader

MORE ABOUT CFOLC:
MEMBERSHIP
EVENTS
CHAPTERS
PARTNERS
ABOUT
BLOG
VIDEO
WEBCASTS
NEWSLETTERS
CONTACT
JOBS

Jennifer Langley
National Conference Chair, Southeast Regional Director

jennifer@cfolc.com 
​404.314.3941
Karyn Egeland
Director, Partner Relations
National Conference Sponsorship
karyn@cfolc.com 
201.788.5129
John Gimpert
National Program Chair
Chicago Area Director
john@cfolc.com 
312.402.6362
Kristin Todd
Vice President of Marketing

kristin@cfolc.com
508.641.0465
Gina Reilly
Event Manager / Registration Support/ App Developer

gina@cfolc.com
315.481.8516